Cannes Crêperie Activation – Cannes Lions, 2017
Marketing activation, Cannes, France
This creative brand experiment was launched during Cannes Lions to demonstrate the power of mobile ad targeting in real life. The concept: offer attendees free crêpes, but only if they engaged with a mobile ad first. The result was a playful, highly measurable activation that blended performance marketing with real-world interaction—right in the heart of the industry’s most high-profile gathering..
My Role
Produced the on-site experience in collaboration with creative and data teams
Managed concept rollout, logistics, and crêperie partner sourcing
Coordinated branding, signage, and guest journey flow
Oversaw campaign-to-experience funnel, ensuring mobile engagement tied to redemption
Managed live operations, staffing, and real-time event reporting
